Frank Williams ushered in 'a truly fresh start' for his team as their latest challenger was unveiled on the day that Formula One's teams tested their cars for the new season in Jerez.
The Grove-based marque did nothing more than push the FW34 out of the garage at the Circuito de Jerez in southern Spain, wait for a few minutes as photographs were taken, and roll it back in again.
Fresh start: Bruno Senna (left) and Pastor Maldonado appear at the roll out of the new Williams FW34 in Jerez
It extremely low key, but then after the worst season in their history last year, Williams are eager to keep things understated.
But as team principal Williams said: 'The team has had a good winter at the factory and we feel ready and strong for the fight.'
He added: 'One could say looking at the Williams F1 Team today we are off to a truly fresh start.
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'We have a new car, new driver line up, new engine and new senior personnel. We also have a number of new partners who have joined the team in the past few months.
'I’d like to take this opportunity to welcome them formally and sincerely wish they have an enjoyable and, most importantly, a valuable experience with us.'
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Meanwhile, Toro Rosso new boy Jean-Eric Vergne is refusing to look beyond his forthcoming debut campaign in Formula One, despite the prospect of potential promotion for next year.
Having joined Red Bull's young driver development programme four years ago, Vergne will this season make his first fully-fledged foray into F1 with the Faenza-based squad.
Vergne said: 'I am not thinking at 2013.
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'Obviously there is probably a chance with Red Bull, but I will not answer these kinds of questions because at the moment I don't want to look too far ahead.
'For this year I am with Toro Rosso. I will do my best for this year, and then see what happens in the future.
New kids on the block: Vergne (left) and Ricciardo (right)
'Of course, I don't want to be in F1 to be one of the drivers in the field.
'I want one day to be on the top of this list of good drivers. So I don't need anybody to put the pressure on me.'
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